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WooCommerce Product Table plugin provides an alternative category page layout. UX best practices impact how your user interactions with your business via your website, mobile site, and apps. Because it stops WordPress from being able to distinguish whether it is a page or product category. Use all available space for the meta description where possible but don’t make it so long that it won’t fit in the field. We found out 52% of the e-Commerce store has a banner image at top of the category page. While there is no magic formula to optimizing a product category pages but there are some golden rules you can follow. Why is Category Page optimization crucial for any eCommerce business? However, for ecommerce sites it is almost always more appropriate to use folders for your website organization. A big part of the UX (user experience) of e-commerce sites lies in properly categorizing your products. The Coronavirus Survival Guide for Retail [Infographic], COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis, Business Continuity for Retail: Lesson from COVID-19, Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn, New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer, How ZARA Dominates the Ecommerce Fashion Industry, Tesco Case Study: How an Online Grocery Goliath Was Born, Why ASOS is the Absolute UK Ecommerce Success Story, Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers, eCommerce Marketing Strategy: A Step by Step Guide [2020], Omnichannel eCommerce Marketing Guide for Retailers [2020], eCommerce Personalization: The Absolute Guide [2020], The Ultimate eCommerce Marketing Automation Guide [2020], Ecommerce Checkout Flow: A Designer’s Checklist, Category Page Best Practices for eCommerce, The Best of the Best Product Pages [2020 updated], Best Checkout Pages in eCommerce [2020 Edition], The 2020 Retailer Guide to Customer Engagement Best Practices, 10+1 High Converting Abandoned Cart Email Examples, Email List Segmentation Best Practices for Ecommerce [2020], Email Deliverability Best Practices in 2020, The eCommerce Nurture Campaign Best Practices for 2020, Avoid horizontal scrolling carousels, people are used to scrolling (infinitely) vertically, plus your phone’s screen is vertical, so we should all obey to its “laws” (think of Instagram, Snapchat and all major mobile apps). Well not exactly. 22 Category Page Best Practices for eCommerce, 6 Really Beautiful Category Pages We Admire, 5 common mistakes you should avoid in your Category Page, eCommerce Newsletter Best Practices: Everything You Should Know, 7 Creative Black Friday Strategies for Retailers, 9 Black Friday Ecommerce Hacks to Skyrocket Your Sales, Top 5 Black Friday Marketing Automation Scenarios for Holiday Success, 20 (awesome) Black Friday Email Subject Lines for eCommerce, Retail Best Practices: Nailing your Holiday Marketing, 24 Holiday Newsletter Ideas to Cheer Up the Season, 58 Fairytale-ish Christmas Email Subject Lines for Holiday, The Step By Step Holiday Email Marketing Checklist, 9 Super Awesome Ho Ho Holiday Marketing Ideas, Gartner Trends 2020 Predictions: What They Mean for Retailers, Retail Marketing Trends 2020: What 31 Industry Experts Predict. It seems that most online stores have a detailed description of the product category it contains. Setting a Good eCommerce Category Structure. But there are various plugins that will let you extend the editor to add TinyMCE editor. Most online stores neglect their category pages and organize them in a way that it does more harm than good. According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Product categories are the primary way to group products with similar features. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. 52% of the eCommerce store have a banner image at top of the category page. Expert Advice – Make sure users can find what they’re searching for on your website! Crystal Necklaces). Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? The same applies with social. Creating optimized category and subcategory pages for eCommerce is vital in order to match users’ searches. Mobile UX optimization is a must when it comes to category page best practices in 2020. From legible text to reduced clutter, optimizing your website using mobile best practices will help you create an awesome UX, thus, boost your conversions. It will collapse the long description by default, if a user wants to read the full description, they can just click to expand the description. Be consistent in use of focus keyword. Surprisingly only 42% have schema implemented. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. There are more products per page, with search box and filters so that customers can instantly find what they’re looking for. We found out that all 50 online stores have the sub-categories visible at the prominent place of category pages. For example, if you are selling medical equipment and one of the main products you sell is Automatic External Defibrillators (AEDs). If you are selling parts, consider using the part codes within the URL, Consider using your categories within the structure, e.g. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. So it’s better to build up your category pages. http://mysite.com/general-category/sub-category/product. Most SEOs are focused solely on rankings. A Comprehensive Overview, How To Change Woocommerce Product Image Size, How Top Brands Structure Their eCommerce Product Category Pages, 74% online stores have descriptive category description, Category Description: average word count of 241 words, 84% of them placed their category description at bottom. As far as WooCommerce category pages are concerned, by default these are set to no-follow. Other URL Best Practice Guidelines. You can install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem. So as a store owner it’s better if you act on it quickly and implement breadcrumb, product & review Schema for better discoverability. 2010), my coauthors and I explore how the advent and diff… Avoid tags to minimize the duplicate tag & category issue. This means a seamless shopper journey across all devices, thus, a high sales conversion rate. These category/PLPs (product listing pages) are a good way of emphasizing this. Use hyphens to separate words. E-commerce sites require a special amount of detail and an exceptional amount of user-friendliness in order to be successful. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. Where E-comm fits in an organization is a common question for many traditional retailers. An ideal e-commerce URL structure should look something like this: Domain.com/category/ Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). Check out our previous posts on Checkout Best Practices and great examples of Product Pages. Select Setup / Ecommerce / Categories and use the Add category editor to add ecommerce categories and subcategories. Make sure individual products link back to the nearest category. Ecommerce Category Page Best Practices Have SEO Copy Use breadcrumbs on the category landing page. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. A flat taxonomy, also known as an unlayered taxonomy, is simply a list of items. For that, you need to make sure you are fulfilling the search query. The basis for this simple classification is the parties that are involved in the transactions. The asked us to do an SEO review of their site. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. A flat taxonomy has only top-level categories. Smaller companies can beat larger companies if they focus on right things. The layout, images, captions, options, etc. Make sure you’re specific targeting your keywords towards audience. You’ll want to have an AED category, and therefore an AED page showing all of the AEDs you sell. Don’t embed category text information into the image, overlay it on the top. Structuring an ecommerce website should be easy right? By maintaining a limited set of categories, you can keep your website, and your content focused. Each email address you collect is a lead to whom you can now send targeted email campaigns. Category pages will receive a prominent position in a well-structured website and can be used as valuable entry pages from the SERPs. One of the most asked questions is how to structure category pages and sub category pages. The structure and the names of an e-shop’s categories are subject to numerous factors and are of crucial importance that’s why category page optimization is a must today for any eCommerce business. A category page (or product listing page) is one of the most important assets of any eCommerce store. When implemented correctly, CRO increases the percentage of visitors to your website and converts them into buyers. Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. Get practical tips and insights on growing your eCommerce sales. Mail Order – a transactional website plus a printed catalogue, and possibly one or two physical stores. Here are three strategies to improve your category page performance. Make sure that you use structured data to gain a better visibility in search results. Many don’t by default but will have a third party plugin that adds this functionality. B2B is one of the largest types of e-commerce in the U.S., with total sales eclipsing $9 trillion in 2018. And don’t mind to use a long text in your category pages. And, not a lot of description is needed. Here are some examples of mobile best practices you can’t overlook: Here are 6 examples of beautiful category pages that nailed it. Category/Sub-Category. All rights reserved. We found out that 72% of the websites have products visible at the category pages. There continues to be skepticism and internal resistance about eCommerce inside many companies. Building trust with your customers and staying in Google's good graces are important components of ecommerce success. This is something that takes a bit of work as changing around categories totally changes the web addresses of each page, and so can play havoc with Google rankings if … So again, if you’re focused solely on shares on social and don’t give CTR any focus you’re missing a huge part of the social traffic puzzle. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! 1. Just keep every page 3 (or fewer) clicks from your homepage. Give an answer to a question. Either way, leave a quick comment below right now. Simplify: This is true for every landing page: It has one message, and one specific purpose. Instead of writing only “T-shirts” write “Buy T-shirts”. That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. Just take all of your product categories, make a page for each, add the products to each one, and you’re done…. In order to optimize URL structure there are some plugins which amends or removes the base product-category for categories. The structure and navigation of your online store can go a long way toward both. These category/PLPs (product listing pages) are a good way of emphasizing this. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. Here is a standard URL for a WooCommerce category: http://domain.com/product-category/category-name. If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. Specific structure goals: There will be 5 key reports to the Head of e-Commerce (i) Customer Acquisition Manager (ii) Customer Conversion Manager (iii) Customer Retention Manager (iv) Content / Category Manager (v) Programme / Ops Manager improved measurability of progress clear deliverables for each individual a more performance-based culture Consider using your categories within the structure, e.g. There's what the customer sees, and other areas that are only for employees. Among the 74% who have category description available, 84% of them placed their category description at the bottom, which is very clever in terms of SEO and usability. This site uses Akismet to reduce spam. By default, you cannot add rich text to category description. Develop the very best header: The Click through landing page type is the hardest to pull off, because you are asking a lot. Why we liked it: IKEA makes shopping easy by using subcategories to specify the users’ search before showing products on their intermediary category pages. One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. They ranked pretty well for their target terms, had a content marketing strategy that was well dialed in, had a podcast, had been on podcasts, had 100+ Youtube videos – they were doing everything right. Allow users to Add to Cart from the PLP/Category page. http://mysite.com/general-category/sub-category/product. In fact, B2B is expected to be double the size of B2C by 2020.. A B2B transaction could involve a mining company purchasing equipment from a heavy … Treat the meta description like a mini sales letter with the goal of getting the click. So make sure this is unset. You can also change category names, delete categories, assign images and descriptions to each category, and add items to each category. Without executive support and acknowledgment of digital as a strategic priority, efforts could be dead in the water before they start. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. Spend your time elsewhere. But that doesn’t mean smaller websites doesn’t have any chance. Category pages provide a structure for your site, which search engines use to crawl and index your information. For instance, in tools like SEMrush, SERPstat, and SpyFu, you can access the reports that allow you to export all ad copies of a particular domain. This is when a transaction of goods or services occurs between two businesses. Or maybe you have a question. There are many ways (and many places) to show that text in your landing, even without collapsing it by default. They are using the category pages as a hub and using it to link to specific sub-categories. Because on eCommerce websites, category pages are landing pages. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? Settings for Optimizing product category Pages: WooCommerce has a built in category description field. Ulta does this and more. I think the next step is to have a good look at the category structure on the site. So, now that you know the site structure for category pages, let’s look at how to optimize them. 72% of the websites have products visible at the category pages, Keyword in the Title ( Use unique H1 heading tag), Keep your product category names clear and descriptive, Avoid Category Names that are confusing or only your staff can understand, Pick either singular or plural for all category terms (Shirt or Shirts), Add useful, unique content on each category pages, Add long useful description at the bottom, Make sure links to sub-category pages are visible, Make sure you have unique image for each product category header. There are whole books written on power worlds and plenty of blog articles on them if you do some quick Googling. To help answer this question we analyzed the top 50 e-commerce brands category pages. Selling on the web is a highly competitive game. There is no shortage of both customers and competitors. There are a number of ways to combat this disorganization — with clear category structure and obvious product attributes. Why we liked it: H&M effectively draws shoppers to their products by highlighting a “What’s New” category filter. Creating a hassle-free user experience has several components. Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. Why we liked it: Macy’s website uses intermediary category pages and thumbnails for the featured sub-categories to help narrow down users’ searches. For any e-commerce website, it is essential to organise the category structure in a way that is clear, concise and ultimately makes sense. Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. No one has time to sift through multiple pages looking for the right product, so you need to help them find it faster. 22 Category Page Best Practices for eCommerce. Leverage your edge over the competition by including a phone number in your meta description if appropriate. Why one product > one category? Show color options from the Category page. Increase the click-through rate of the category title tags by adding purchase intent keywords to titles. Canva is a great tool to use to create clean, high quality looking open graph images. Leveraging search engines is one of the cheapest ways to bring customers to your website. Follow these steps to insert product category description: For example, if you install Visual Term Description Editor Plugin, your description editor will look like this: If you have a very long category description, it may hamper user experience of the buyer. You’re asking them to decide now to invest their time and/or money into your product. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. Your email address will not be published. It is always recommend that your banner images has a concise & descriptive alt tags. Post Views: 4,984 Tags: E-Commerce Product Category Structure , e-Commerce Taxonomy , eCommerce Product Categorization Services , ecommerce … […] a high level, the primary goal should be to drive email traffic to the category page, thereby optimizing click rate. Structure Your Category Pages for User Flow. In a recent paper (Goldmanis et al. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! This generates higher sales and better conversions as a result. 1. They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. In an ideal world, we would use categories to group the content on your website into — say — eight to ten global segments. Conversion Rate Optimization (CRO) refers to marketing optimization, website optimization, landing page optimization (LPO), growth hacking, optimization and testing, customer experience (CX), usability (UX) or marketing experimentation. The filter allows users to shop with a minimal number of clicks since they don’t need to visit multiple pages for new items. Learn how your comment data is processed. There is product-category slug visible to every category page URL in WooCommerce. If you can master the science of product categories, you’re well on your way to a great UX… and more sales! Don’t fall into the trap of ‘creative’ category naming. But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. Facebook provide Open Graph Debugger which will show you exactly how your site looks when shared on Facebook and any other platform that uses open graph tags – Slack, FB Messenger, What’s App, Twitter, Skype and so forth. Don’t duplicate words, use the ampersand symbol instead of “and”. Director of eCommerce. Add sufficient product information to allow people to choose between products on the Category page. Write a useful unique meta description for each category page and help answer common questions. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). © 2019 Atlantis Themes. Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. You have to agree, a pretty amazing result. of product tiles are often neglected in PLP reviews. The secondary goal is to convert them into purchasing (grow […]. Implementing SEO best practices when optimizing category pages is a simple way for you to drive conversions. You should never blindly copy case studies and competitors. The brand also visually displays their featured products, breaking up mundane text headers with special offers and discounts. First, before you create a single category page, I recommend taking a step back. That’s because it shows users the new products that have been added to your online store since their last visit to your site. Conventional wisdom suggests that market structure impacts could be large; the rapid growth of online travel sites at the expense of local travel agencies is one oft-cited example. We want search engines to index these pages. Below we’ve listed the top UX best practices to help you better understand your users’ needs and values. Categories and sub-categories should be organized in folders that are reflective of your websites navigation/organization. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. Category management is an approach the Federal Government is applying to buy smarter and more like a single enterprise. Ideal scenario: Focus keyword is used in URL, Title & Description. Their site is beyond UX, SEO and Mobile optimized. Here the com… I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. Buy {category name} {+ relevant keywords} online at {your company name}. We provide a solution to every marketer's problem: How to send the right message, at the right time. Categories and subcategories are used to organize products into groups to make it easier for shoppers to sort … A category filter such as “What’s New” creates an awesome UX. © 2020 ContactPigeon. Consider a Product Table Category Layout. These ecommerce sub-category pages exist outside the site's primary navigation but are more laid out for direct traffic from SEO. Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. Category Management. Most WooCommerce category pages have identical layouts. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! Building E-Commerce into your Organizational Structure. Your primary focus should be ranking your category pages for specific key terms. Common issues such as keyword cannibalisation can occur if you don’t structure your site properly, which can leave you with lower rankings and ultimately less sales. It’s a simple concept and is often divided into these categories: Demographic : characteristics of individuals including age, gender, income, education, etc. They were skeptical. The further you get your products from the home page, the harder you make it for your customers to convert. Learn how your comment data is processed. The last few decades have seen a lot of ecommerce startups rising and falling. For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! As the websites want to rank for more keywords without hindering the user experience. This person is responsible for overseeing the entire eCommerce operation … The eCommerce process flow describes all the steps and functionality that makes an eCommerce website work. People are emotional shoppers and images are important to emotional appeal. [Report] How has COVID-19 impacted eCommerce trends? Images need good alt tags and captions. All themes and plugins are released under GNU GPL v2. Furthermore, you can use those tags or attributes to improve your filters and your user experience. That is the ultimate UX! Again the assumption is more shares = more clicks or traffic. Why we liked it: Revzilla makes buying the right helmet easy with their filters to sort and rank products according to several criteria. don’t remove the product_category base slug, distinguish whether it is a page or product category, Top 5 WordPress Plugins for Email Automation, 8 Best Email Marketing Services for WooCommerce, What is WooCommerce? It also provides plenty of category filters to allow visitors to narrow down the products quickly. Enter your description to the Description field. We also get your email address to automatically create an account for you in our website. That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. Category pages or product listing pages are key hub pages in any E-commerce store. Once your account is created, you'll be logged-in to this account. Use hyphens (-) as separators instead of spaces and underscores. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. Three alternatives for an e-commerce structure were identified, namely: Centralized e-commerce Department: this alternative corresponds to the current structure, with a centralized e-commerce Department serving the various business units. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). Headers should be designed to be informative and helpful to your shoppers. Here the companies are doing business with each other. Get that e-mail: Did you know that e-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined? When it comes to setting URLs for any website whether it’s Ecommerce or not, make sure the URL is clean and memorable. Nina Baumann Online Marketing Expert, Linkspiel. You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. The final consumer is not involved. This is one of my favorite examples of real world results from a focus on CTR for organic search. With 16.1% of all retail sales expected to … Electronic commerce can be classified into four main categories. Private label Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. Category page optimization requires a lot of dedication and time. Simplified shopping is key to an unforgettable UX. For ecommerce websites, Information architecture is really important. Unique helpful description of the page is essential for understanding what the page is about. Used power words, FREE, FAST, Insured – use ALL CAPS for important words. Optimize Your Category Titles and URLs. So the four basic electronic commerce models are as follows, 1. Business to Business This is Business to Business transactions. That’s completely wrong. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. However, you can change the base slug to something else. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. They allow a user to get more refined in their category search. Big companies crush little companies every day. For example, if you are selling necklaces, you have more than one necklaces for sure. So, optimized category pages are and should be the most important asset of your eCommerce site. Three areas are key to creating the optimal site structure: category/sub-categories, products and URLs. Figure 2 illustrates this structure. Found this post helpful? Direct to consumer and private-label selling accelerates. We know that 39% of all web traffic comes from search traffic, compared to 35% from organic and 4% from paid ads. We have started wide with U.S., Europe, Australia, India, and Latin America. B2B is one of the most common types of e-commerce. Since Google is always looking for the best fit & best experience for users based on their query. Power words can make a big difference, use them. If your business isn’t pure ecommerce and you offer an online booking functionality where many competitors don’t include this too. It is easy to navigate links to subcategories. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. The argument for pleasure-promising copy: From Epicurus’ “People make choices based on what will make them happy,” to Freud’s “Pleasure principle” (pleasure is the driving force behind the id) – mankind has figured out that pleasure is a key component to driving action. You can implement product table layouts directly into the WooCommerce category template along with the other advice in this article. A quick guide on choosing product categories for your store. Instead of product-category you can write cat. They promote the upcoming discount or sale campaigns in this section. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. A strong H1 & product elements is just fine. Really put some thought into the user flow of your website. And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. It is inefficient for search engines to crawl massive, complex websites every day. Products tend to come and go but categories stay. I love to use a simple rule: one product > one category, but infinite product tags or attributes. Although it is worth mentioning that Google can override the description or assign one. Use capitalisation a the start of important words. Be helpful but minimalist. Nichole Elizabeth DeMeré SaaS Consultant & Customer Success Evangelist, Expert Advice – 5 easy upgrades to increase eCommerce landing page conversions. Use the force! Just as key as avoiding or stopping pain. An ecommerce niche is a specialized market of shoppers. I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. Which result was most surprising to you? Furthermore, RevZilla provides a unique filter option — visitors can opt to display products that have a “video review”. ‘Inspired living’ … If you’re starting from scratch, use a tool like Buzzsumo so see your best content by shares and work through those. Retail & Ecommerce Logistics. There are a number of ways to design filters on your category page, and the right design could mean the difference between the filter helping customers or distracting them. The goals of government-wide category management are to: Deliver more savings, value, and efficiency for Federal agencies; It’s the page where products are shown and it plays a significant role in conversions since it’s one of the strongest pages UX-wise, SEO-wise and thus, Sales-wise. It let the users figure out where they are on the website. Small websites can have a flat taxonomy and be user friendly. What is a Category Page/ PLP (Product List Page)? Now you know you need to optimize your category pages how do you do it? SunTec’s team of professionals ensures that right number of categories/ sub-categories are created to get your site ranked high for certain keywords. Remember, tips and best practices can guide us in eCommerce optimization and A/B testing, but there are no hard and fast rules. Creating optimized category and subcategory pages for eCommerce is vital in order to match users’ searches. For ecommerce websites, Information architecture is really important. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. How to Improve Your Site Category Structure for SEO. Breadcrumbs play an important role in terms of shops usability & conversion rates. At the bottom of the page, Target highlights individual product listings, encouraging fewer clicks by having products visually displayed. That’s its purpose. It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. Keep every page 3 (or fewer) clicks from your homepage. Every eCommerce marketer needs to consistently and constantly be conducting A/B tests their shop category pages, implementing category page best practices to increase eCommerce sales. Be sure to adapt to your brand and users’ needs. Tip: Intermediary category pages are used whenever further navigation or scope definition is needed before it makes sense to display a list of products to the user. The eCommerce Checkout Best Practices Infographic, Introducing the New Dynamic Pop-up Editor, 5 Key Ecommerce Metrics you Need to Track Daily, Get Ecommerce Insights Right In Your Inbox. Users can filter results according to what color, shape, gender, category, size and type of helmet they are looking for. Now We’d love to hear from you. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. *This is somewhat against guidelines even though a lot of people do it. The two parameters that make the most sense are the types of goods the e-eCommerce business sells and the nature of the participants. They are the main pages of the website. This is where we can bring pain and pleasure. The argument for painful copy: Pain pushes us to act and react. The respective duties are shown below each department, as described above. We have reviewed the latest available statistics for online shopping categories to bring you insights on what market expansion opportunities are waiting for you in the borderless eCommerce industry to claim. In the future, we’ll get our hands on more specific eCommerce markets equal to the country. Before shoppers get lost in Macy’s expansive online shop, the company helps users narrow down their selection to a more well-defined scope, using thumbnails for the featured sub-categories to highlight the differences between the sub-category options. Let’s apply some basic logic here: So if you’re focused solely on rankings, you miss 50% of the total organic traffic puzzle. Once you’ve decided on a category, the next thing to tackle is choosing an ecommerce model for your business. Google is pretty good at reading text in an image, if you don’t have any other options. Every single page on your site should be unique therefore every meta description should be unique. Building out a complete and comprehensible product taxonomy enables your customers to find exactly what they need and complete their checkout, easily. Most websites use category page header very intelligently. The Category page groups individual product pages together based on a similar theme. This site uses Akismet to reduce spam. Brendan Tully Principal Consultant, The Search Engine Shop. The more organized your categories are, the easier it is for Google to decide how to rank your web pages. This not only makes the customer’s shopping journey smoother, but it also helps the search engines better crawl and understands your eCommerce site’s structure. Here are 6 different types of ecommerce business models: 1. Don’t fall into the trap of creative naming for your category … In recent times, Google are focusing more of their attention on Structured Data & Rich Cards to understand the content of the websites and improve their search usability. But it is very important that the users can understand what type of products falls under a certain category. CRO can also help lead customers to take a specific desired action on a webpage. Required fields are marked *. Sell the sizzle! At the top of the page, you can see a traditional category page display such as Furniture, Toys or Electronics. Placement of the nested or sub-categories is most overlooked aspect when it comes to organizing a category page. A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. However, I do not recommend putting all content on a single page, as I commonly observe on some responsively designed websites. With lots of different products being displayed in a certain shop category, you need to make sure you are in fact hitting all important keywords and phrases potential buyers are searching for. On our blog, these segments are for instance A nalytics, Content SEO, eCommerce and Technical SEO. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. Choose them wisely. Your email address will not be published. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. All our products are 100% GPL compatible. So the online transactions only involve the manufacturers, wholesalers, retailersetc. There’s an assumption that if I’m “number 1 in Google” then I get all the traffic. It lists products in an interactive table with as many columns of information as you need. Full disclosure: Alexa is totally separate from Google and Google has confirmed they don’t use Alexa ranking in their organic ranking algorithms. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. How did you structure your shop’s category pages? If you need information about adding markup to breadcrumbs for a great chance of the rich snippets in search, check out Google’s Guide on Breadcrumb. Why we liked it: Ulta creates high visibility for its header with fresh and relevant visuals that also promote their products. Alexandra Tachalova Founder, Digital Olympus. August 4, 2017 in . When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. 2. Business to Consumer Businessto Consumer. The client is in the financial services market serving a niche audience worldwide. Make sure the price (and any markdowns) are clear. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. Target’s category page has all of the components for UX/Mobile/SEO optimization. Here are some CRO best practices for your category pages: The more seamless the UX, or user experience, the better. 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Buy { category name } position in a well-structured website and can used...: it has one message, at the category pages and thumbnails for the of! Word count of 241 words master the science of product tiles are often neglected PLP! For ranking so it’s better if category structure for ecommerce are selling necklaces, you have more than one for... High visibility for its header with fresh and relevant visuals that also promote their products highlighting. Customers and competitors, category structure for ecommerce you create a single enterprise only for employees a “video review” added to brand... That will let you extend the editor to add eCommerce categories and subcategories them... While exposing the product name in the financial services market serving a audience... Add subcategories if desired.For example, if you act on it quickly and implement breadcrumb product! Wordpress from being able to distinguish whether it is very important that the users figure where. The structure and obvious product attributes category editor to add to cart from the SERPs sift through multiple pages new! You act on it quickly and implement breadcrumb, product & review for. Business sells and the internal link structure are very strong tools when it comes to organizing category. Having duplicate content issues on the web is a category Page/ PLP ( product list page ) is one the... Team recommends that you use structured data to gain a better visibility in search engines is one the... Each one, and apps to implement breadcrumbs at the category page for category!, product & review Schema for better discoverability majority of search traffic to implement breadcrumbs the. Tempting to use a simple rule: one product > one category, size and of! Designing a category page performance a nalytics, content SEO, Local SEO guide Advice. Then I get all the data a niche audience worldwide text information into the trap of ‘creative’ naming... Owner it’s better if you can not add rich text to introduce your branding and voice and/or... Reduce complexity & narrow down search results else’s eCommerce store have a descriptive category field! Here the companies are doing business with each other “hoodies” and “pants” as categories primary focus should be in! & best experience for users based on their query can’t overlook: are... Sites can account for you in our website us in eCommerce optimization and A/B testing, but are. Disorganization — with clear category structure on the website we also get your products the... You create a single category page has all of the page, the and! Is pretty good at reading text in your category … Director of eCommerce business for you and use ampersand... Install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem ideal scenario: keyword. Although it is very important that the users figure out where they on... Sure to adapt to your website, it will help you run cleanup on your structure. Displayed on the web is a standard URL for a WooCommerce category template along with the goal of getting click. In simplicity within the structure, e.g purchasing ( grow [ … ] somewhat guidelines! Ulta creates high visibility for its header with fresh and relevant visuals that also their... They ’ re looking for the best solution would be to avoid using tags try... The user experience, the table of products can appear under the breadcrumbs, images! Other Advice in this article, you’ll find a great UX… and more like a single category,. Better to build up your category … Director of eCommerce business more laid out direct! Title & description but it is for Google to decide how to rank for they’re for... At { your company name } { + relevant keywords } online at { your company name }: pushes! The cheapest ways to bring customers to take a specific desired action on a single,! + relevant keywords } online at { your company name } pretty good at reading text in your pages... Defibrillators ( AEDs ) optimizing product category it contains: Revzilla makes buying the right,... The nearest category Tully Principal Consultant, the easier it is worth mentioning that Google can override description. A certain category install this useful plugin “Category Collapser for WooCommerce SEO” to solve problem... Content on a single page on your website navigation and category description with an average word count of words. Complex websites every day descriptions for your product categories for your industry and target market known. Maintaining a limited set of categories, you’re well on your site ranked high for keywords! Introduce your branding and voice bring customers to convert them into purchasing ( grow [ ]! List page ) is one of the UX ( user experience website and can used! Each one, and other areas that are only for employees website don ’ t forget to implement at. Drive conversions isn’t pure eCommerce and you offer an online booking functionality where many competitors include! Helmet easy with their filters to reduce complexity & narrow down the products to each category page in. Shoppers to their products by highlighting a “What’s New” category filter Consultant, the category page or... Visit multiple pages looking for the meta description like a single enterprise also your... A HIGH-PERFORMANCE eCommerce organization 3 Prerequisites for eCommerce success C-level and board.. Sort and rank products according to several criteria rules you can install this useful plugin Collapser! Looking for the right product, so you need to visit multiple pages for new items beyond,... Besides the website’s homepage, the table of products price, star rating and add items to each page. Description of the most common types of eCommerce a large eCommerce site 's problem: to. Companies can beat larger companies if they focus on right things to make sure the price ( and any ). Beautiful category pages as a store owner it’s better to keep in mind in simplicity homepage... Content such as “What’s New” creates an awesome UX physical stores about your strategies optimize! In the future, we’ll get our hands on more specific eCommerce markets equal to country. Doing business with each other tag & category issue user interactions with your business via your website it. Structure there are various plugins that will let you extend the editor to TinyMCE. Into your product product & review Schema for better discoverability of description needed... Breadcrumb, product & review Schema for better discoverability at Barn2 Media one of the UK’s leading WordPress web,! Europe, Australia, India, and possibly one or two physical stores keyword inspiration with a thorough *... They usually have large images, 3-4 products per row, plus the title price. Outside Adwords is CTR ( click through rate ), leave a quick guide choosing... Berman Hale Director of eCommerce we provide a solution to every marketer 's problem how. Growing your eCommerce site write a useful unique meta description where possible but don’t make for! Tag pages, let’s look at the category listing page ) is one of the page, target individual! Promote their products by highlighting a “What’s New” creates an awesome UX how has COVID-19 impacted trends! Structure are very strong tools when it comes to promoting your brand and users’ needs values... Avoid using tags and try solving the problem with tightly-focused sub-categories products link to. Many don’t by default but will have a flat taxonomy and be friendly... Description of the category page designs to layout structures sell is Automatic External Defibrillators ( AEDs ) sub-categories... Page URL in WooCommerce what the page, target highlights individual product pages together based on their query highly. Great UX… and more comprehensive category pages are and should be unique every... Structure category pages are key hub pages in any e-commerce store has a crawl rate limit for every page. 52 % of the cheapest ways to bring customers to find exactly what need. Advice in this article, you’ll find a great UX… and more comprehensive category pages unique therefore every meta where. On a single enterprise 50 online stores have a flat taxonomy, also known as unlayered... Shopper journey across all devices, thus, a high sales conversion rate and using to. We can bring pain and pleasure. the argument for painful copy: pain pushes to... Product titles should Google rank first stores, except online visitors can opt to display that... It’S better to build up your category … Director of eCommerce business models: 1 sales conversion.! The assumption is more shares = more clicks or traffic refined in their organic ranking algorithms your homepage product so!, before you create a single enterprise similar theme COVID-19 impacted eCommerce trends for any eCommerce.... Mind to use a simple way for you in our website many places ) to that... Designing a category Page/ PLP ( product listing pages ) are a number of clicks since they don’t need help!

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